Refers to the construction in any medium (especially in the mass media) of aspects of "reality" such as people, places, objects, events, cultural identites and other abstract concepts such representations may be in speech or writing as well as still or moving pictures.
Refers to the processes involved as well as to its products. How they are constructed in the process of production and reception by people whose identites are also differently.
A useful image to support your understanding.
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