Convergences

SKYFALL

On the Skyfall website they advertise several convergences.

The website has drop down boxes giving a list of its nominations which promotes the film even more. The nominations emphasis and teases the audience who haven't seen it that it is incredibly good. 

There is also a gallery of clips from the film and also behind the scenes showing the actors working. Videos are also available from the film - showing some of the best scenes from the film. 

To pull in and increase the fan base the use of the mosaic extra feature is very effective. Fans of the film post in their picture profile and is then embedded into a mosaic of James Bond. This increases respect from Fans, because the film and the fans have a had a closer connection. 

Social networking sites have become a huge part of the population and by sharing on Facebook, Twitter and Google + the awareness and publicity of the film will grow increasing its fan base. When people like pages on facebook that will then be shared with their friends and it will create a chain reaction. It is a form of free marketing and publicity, which the film can use to its advantage.

Downloads are available for people, wallpapers are more personal whereas facebook cover photos and twitter skins is another sneaky attempt at free awareness and publicity. Facebook only reaches out to family and friends, but Twitter reaches out to strangers (your followers). People can then re-tweet what you've said creating another social network chain. 

Sponsors and partnerships are advertised in one drop down box. This allows people to see who has a partnership with Skyfall, but also another form of publicity. Skyfall has so many partners to get more money, the hyperlink to Click Here For More is a attempt but the partners to get people to come to them and buy their product. It is probably likely that as part of their contract they had to give the partners publicity (a mention) to get money from them. Within the film their was a lot of product placement





Rise of the Guardians

The opening of the website is very animated with different sections for the characters. When you click on a character it takes you to their own individual page which is personalised to their character. For example if you click on the Easter Bunny it will take you to its warren. This is one feature on the website, it is aimed at children because of its focus on the characters unlike the Skyfall convergence.

The download options has a wider range in Rise of the Guardians. As well as the wallpapers, Twitter Skins and face book profile and time line photos they have signatures, create and print. These extra features are aimed at children with games such as connect the dots and colouring in pages, as well as 3D pictures. The social network custom downloads once again gives the film free publicity and more marketing options. It is clear social network sites are key to film marketing success.

There are several games for people to play on the website. This allows fans to interact with the characters as well as just watching them on the screen and have some fun. The simplicity of the games suggests it is aimed at children, but also I can see teenagers playing them. The different convergences help attract more children especially with these activities.    

Also mobile options are available with apps. With our increase in dependence on technology such as the iphone. It is highly likely children the games for example when in the car or in a queue on their parents phone. This also expands and increase business for Apple App makers. 



 

 In comparison Rise of the Guardians has a wider range of convergences but they tend to be games and aimed at children, whereas Skyfall focuses on the convergences which get free publicity. They both chose the right type of convergences to attract the right audience. Both use social networking sites as an advantage with Facebook Cover Photos and twitter skins.