Audience Construction: The Hobbit

1)

The Hobbit: An unexpected Journey

Age:
The age range would be very wide, because it will appeal to both teenagers and adults. Those who grew up with Lord of the Rings would go see the Hobbit as it is the prequel to the trilogy. Lord of the rings has a massive fan base so the age range is wide. Even those who haven't seen the Lord the Rings might be attracted to it because of certain actors (Martin Freeman). This would pull in young people who might have watched the TV series Sherlock, for example: Me.

Gender: 
The Hobbit and Lord of the Rings fan base would be roughly equal in gender. From the content of fighting in the film and the on-going war it and the male dominant case would attract more males than females. Their is no romance in the Hobbit, but the fantasy aspect stereotypically attracts girls (the idea of fairies and elves etc). 

NRS Social Grade:

The film social grade for people to see the Hobbit would probably be in the AB, BC social grade. This is because the franchise of the LOTR and The hobbit is so big and well known it has gained status. It would also be in BC social group because for those lower class excessive LOTR, Hobbit fans.

Characteristics and Values:

The audience for the film would be probably huge Lord of the Rings fans, and probably part of the huge fan base it has. The extent of the fan base is huge, with its parodying of epic scenes in other TV shows, fan made trailers and music videos ('Trolling Sauronman'). Once all three Hobbit films are release I expect the fan base to become just as big, giving the audience certain values.
  

The convergence for the Hobbit has wallpapers, games, videos, gallery and 'Sneak Peak with Peter Jackson'. The variety of things available is huge, along with merchandise (The Hobbit Shop). The merchandise tends to be for both genders and any item of clothing comes in both male and female. The size of the fan base and the popularity of the film and its previous series all do the film justice of getting the right audience and the acknowledgement it deserves.