The UK cinema audience average has a dip in the 15-24 year old age group and has gone down to approximately 31%, but it is still the largest percentage of the age groups who go to the cinema. There has been a rise in the 45+ age group to 25%, which suggests the older generation are favouring to go out and see a film. 15-24 year olds might have decreased because of the possible rise in ticket prices. 
The annual film viewing in 2011 showed a worrying percentage for the cinema. Only 3.4% of people view a film in the cinema whereas 77% watch a film on the television. Films on TV are free and considerably cheaper then going to the cinema. When going to the cinema you have to consider travel, tickets and snacks which will stock up a noticeable bill (popcorn costing £3.50-£6). More people are downloading and streaming then going to the cinema. People are staying in the comfort of their own homes to watch films on their laptops or computers. You are able to download films to iTUNES and other programs, but also piracy is a big threat to the cinema and film industry.
Compared to the other modes the cinema size is only 172 million, which is incredibly small and seems insignificant.
Between these films there is a correlation between the film and the different age groups who watch. Teens and adults watch similar style films, as they both watch UK films but in the 15-25 age group they watch more of a variety because there is a wider taste range, unlike 25-35 year olds who become matured and tend to watch the films more suited to their age.
In the higher graded social groups the films tend to be more sophisticated unlike those in DE group. The 'Blockbuster' film tend to be watched by AB groups. This follows with the higher social grade the higher quality of the film.
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