Hollywood Media Synergy

Hollywood has come up with several media synergy strategies, where different types of product are created and sold to promote the main text. Creating sequels to popular films is one form of media synergy that is repeatedly and commonly used by Hollywood. This is known as sequelization and is very important and effective. There are other convergent forms such as Attractions (theme park rides), soundtracks, novel tie-ins, video games and toys.

Hollywood are looking further and choosing to put more time, money and attention to developing and marketing the 'megafranchise' movies. This types of movies are big budget, with other conventions such as theme park rides, video games and toys. Individuals at the top of contemporary media are aware that every piece of media under the same brand name promotes every other piece of media under that same name (it's like a chain). This form of promotion can be described as constant media synergy where everything within the same franchise promotes everything else in that franchise.
 
These types of films rely on 4 elements (The four S's), Synergy, Sequelization, Story, Spectacle

Examples: 
Star Wars, Indiana Jones, Lord of the Rings, Jurassic Park, Shrek and Pirates of the Caribbean. All of these have 'megafranchise' features.