3D Films and High Frame Rate

3D

What are the benefits of 3D films for audiences and producers?

There have been more 3D screen instalments in theatres. In 2005 there was 98 and in 2012 there was 43,000. This means audiences have easier access to 3D theatres. Some of the highest grossing films of 2012 ("The Avengers", "The Hobbit", "The Amazing Spider-man") were all available in 3D. In 2012, 9/15 of the top films were in 3D, making the box office produce the biggest projection yet with $10.8 million earning worldwide. 3D films are making money and it attracts people because its a different format to experience films. When 3D first came out it was revolutionary.   

What are the negatives?
1) Prices of tickets have gone up - $8.12 to $18.50 for a 3D ticket. People are less likely to go see a 3D film if it is expensive. 
2) 3D earnings has been on a slow decline since 2010, despite the earnings, although 50% of the films earnings are made on the opening weekend. 
3) Some people just don't like the 3D experience and think it's just a fad and prefer 2D.





HFR

What are the benefits of HFR films for audiences and producers?

 3D HFR creates new possibilities in content creation, which is of interest to those who make/distribute content content. Individuals and companies wanting to create content in HFR will need specialised equipment, and this will result in a new market opportunities. Theatres committed to projecting HFR productions will attract audiences not simply because of novelty, but because HFR is the highest quality digital projection available. There are distinct benefits to consumers providing feedback on how they wish to view content, and researchers improving the variety of viewing methods available.

The Reception from audience members on early HFR content has been mixed. The introduction of a new standard often needs a period of acclimation. At first, curiosity about what HFR looks like will drive audience numbers. If indeed HFR creates a more comfortable viewing experience. The film is more realistic when it is shot in 48 frames (twice as many as normal). You can also see things in the background in more detail when panning then just a hazy blur.

What are the negatives?
1) It's like being on a film set in person and all the magic is lost.
2) It's like being on a 4D ride where everything is seemingly fake
3) It looks like you are watching a soap drama like Eastenders, which looses the films flare.


HFR  & 3D film according to Working title Films?
Working Title have set to produce a 3D or HFR film. The idea of both have mixed views because there is a clash between technology and the artistic drive of directors who like to keep things classic. Still now some of their films like Anna Karenina was shot on film, so they still have a long way to go although some have been done via digital.