Exhibition in the film industry

Exhibition

In 2007 the cinema attendance reached its highest point in 40 years, because of the blockbusters and quality of the films that came out around that time. For exhibitors piracy is the main problem for the film industry in the 21^st century, but in improving the industry is the digital projection system which is the next step up for cinemas. Cinemas have risen in cinema audiences from 1984 because of the new multiplex cinemas and a general rejuvenation of the industry for example raised seating and more cleaner and spacious environment.    

Location

 

In the early days of cinema, cinemas were built outside of the city centre because it was not economically beneficial as it was more expensive in the cities centre at that time. People also couldn’t get there. Now new cinemas are in the centre due to urbanisation. Audiences don’t mind driving because the location is accessible and with good parking and space.  Curzon cinemas are a small independent company and take many approaches to compete against the competition. Curzon show more specialised screenings as well as the block busters, things like art house films would be shown.

Audience

The ‘baby boomers’ of the 1970’s have become the most regular cinema goers. For a cinema to choose the films it has to do a survey in its location. It depends on the audience to confirm what film goes where. They book the film in advance 3-4 week ahead and then there is a review of that decision on the Monday after the opening weekend, to determine whether that was a good decision.

‘Mosaic profiling’ is looking at the ethnicity in the area. This then determines what films will be shown, so for example if a high concentration of the population in that area is of Turkish heritage then the cinema would show a Turkish film to attract them in. The brand of the cinema is not one of the priorities. 75% of people don’t pay attention to which cinema they’ve been to. The priorities for the cinema goers are the times, the film showing, access and the facilities. Those certain things determine on what cinema the customer will go to.                                             

Curzon cinemas differ between the major cinemas because it shows dependent, foreign films. Also to get the idea of it being a social event they put on events which are film related to widen the audience.

Digital Camera  

With digital camera the amount of movies available will be unlimited. Cinemas will be able to screen sport events, live shows and have 3D. There are also schemes to have people vote on what they want to watch in the cinema when they get there.

Digital expands the audience and gives people extra options and more of a cinematic experience. Film directors can use 3D to their advantage and get more money from ticket sales. Curzon try to reach a bigger audience then the 25 – 45 age range by making an event around the film.

Cinemas are trying to make themselves differentiate to home entertainment. People like to go to the cinema to get out of the house and be sociable with friends and family. Sharing each other’s experiences and be more sociable. The size of the screen and the surround sound will enhance that feeling.