Case Study: Broken

March 27th - Producer Dixie Linders came in to talk to us about British Film Broken

Broken Overview:
Director: Rufus Norris
Producers: Dixie Linders, Tally Garner, Nick Marston, Bill Kenwright
Screenplay: Mark O'Rowe
Cast: 
Tim Roth
Eloise Laurence
Cillian Murphy
Roray Kinnear
Zana Marjanovic,
Robert Emms
Bill Milner
Media Ownership:
BBC Films, BFI, Lipsync, Tax Credit and Bill 

Cross Media Convergence and Synergy:
Soundtrack - Damon Albarn worked on the music and the lead actress Eloise sung most of the songs in the film as she wants to become more of a singer then actress and her singing them gave a more personal touch to her character in the film, which set a more intermit tone between the audience and the character.  

Technology: 
Broken was shot in 35mm and then was ran through DCP so can be distributed digitally. Because the budget was small they shot on dated film which was close to expire to save money and was then ran through a DCP.   

Proliferation of Hardware and Content:
Broken is a small film and it can't really compete with the big block busters as much. To be honest I have never heard on the film until we had the talk. To compete with other films it is given a short run in cinemas and then see if it is worth to keep running. Actors like Tim Roth, help bring in a target audience and money. 

Technological Convergence
Broken was publicised through social networking sites, mainly Twitter. Stephen Fry is the biggest UK follower and he mentioned the film Broken on Twitter which had a big impact for its marketing. Damon Albarn helped with the music and on a opening at the Cannes festival the lead actress Eloise and Damon performed it, which created quite a crowd. Also using Blur's name it attracted attention from their fan base.



Targeting of Local and Global Audiences:
The target audience ended up being women in their 30's, because Tim Roth had one of the lead star role and was the biggest actor in the film. To promote the film globally it was announced on the Jonathan Ross Show, which gets a range of people within the audience. Performing a song which is in the film at Cannes with Damon pulling in crowds with the main star Eloise made a spectacle and definitely had an impact on the audience awareness.